︎ Email︎
︎ LinkedIn︎
︎ Spotify︎
Kona Big Wave, Liquid Aloha︎
Xbox, Series S Toy Stories︎
Clue, From Berlin With Solidarity︎
Horizon Organic, Kind of Amazing︎
LinkedIn, Fresh Starts︎
Kona Big Wave, Bonfire Shuffle︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
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Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Photography︎
College Radio︎
Journalism︎
︎ LinkedIn︎
︎ Spotify︎
Kona Big Wave, Liquid Aloha︎
Xbox, Series S Toy Stories︎
Clue, From Berlin With Solidarity︎
Horizon Organic, Kind of Amazing︎
LinkedIn, Fresh Starts︎
Kona Big Wave, Bonfire Shuffle︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Photography︎
College Radio︎
Journalism︎
LINKEDIN
CROWN
CONVERSATIONS
Professional conversations happen on LinkedIn. But no one talked about challenging hair bias. We started the conversation in a salon, a space of real talk.
Black hair is 2.5x more likely to be considered unprofessional. And as the platform where professional identity lives, LinkedIn had a role to play in redefining it.
For Black women, the salon is a place of community. So at Essence Fest (one of the biggest celebrations of Black culture), LinkedIn created its own salon to host an unscripted conversation about hair bias, then brought it back to the platform where professional conversations live.
The full conversation was 90 minutes. I pored over the transcript to get it down to a longform and a custom shortform.
Who said social posts can’t be fun? On every single LinkedIn brief before this, the group account director reminded us that videos on LinkedIn play on mute by default. To our clients’ delight, this video teaser nodded to this native platform quirk and gave meaning to the “unmute” function.
