TACO BELL

GET OUT OF BEDTIME
STORY AND WAKE UP CALL

Waking up early for breakfast because Toasted Breakfast Burritos are even better than your wildest dreams

Sometimes I ask for extra work. And sometimes I get it.

I had the chance to help out on a bigger campaign for Toasted Breakfast Burritos by writing the radio spot that accompanied the broadcast spot. This was one of my first VO records and I immediately fell in love with doing them: where else can you seriously say things like “do you have a softer ‘burrito’ in your back pocket?” to your sound engineer?


When we gave out free Toasted Breakfast Burritos, we created an activation to let fans sign up for a Taco Bell wake up call so they wouldn’t accidentally sleep in and miss the offer. All they had to do was text “WAKE UP” to 1-866-WAKEUP3.

Here are some of the pre-recorded wake up calls I wrote.





As with any QSR campaign these days, I also wrote TikToks and a food-forward spot to promote it.

Made at Deutsch LA.