UBISOFT

CALLING ALL
GHOSTS

A recruitment campaign that looks for gamers where they look for jobs: job search sites

Our recruitment campaign for the beta weekend of Ghost Recon Breakpoint combined the real world of gaming with the tactical in-game world of Auroa, turning fans into protagonists (not just players).

Each job listing, posted as actual positions, parodies the language in stereotypical job descriptions to help “job candidates” see themselves come to life in Ghost Recon’s immersive world.



I had the exciting opportunity to bring long copy to life (in my first few months as a junior!). I wrote the job postings for the Panther, Medic, and Assault classes and learned a lot about military lingo.

I even went the extra mile and worked with my agency’s HR director to make sure that they were SEO-optimized. Keywords like “remote,” “team leader,” “disaster relief,” and “life insurance” helped us get the word out about these positions.





We also paid respect to recruitment efforts from the past on social: Uncle Sam-style posters. The posters for the Engineer, Panther, Medic, and Assault classes:

   

Made at The Many.