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Photography︎
College Radio︎
Journalism︎
︎ LinkedIn︎
︎ Spotify︎
Kona Big Wave, Liquid Aloha︎
Xbox, Series S Toy Stories︎
Clue, From Berlin With Solidarity︎
Horizon Organic, Kind of Amazing︎
LinkedIn, Fresh Starts︎
Kona Big Wave, Bonfire Shuffle︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Photography︎
College Radio︎
Journalism︎
TACO BELL
GET OUT OF BEDTIME
STORY AND WAKE UP CALL
Taco Bell owns late night, not early morning. But its Toasted Breakfast Burritos are worth setting an alarm for. We made breakfast so dreamy, you’d wake up to chase it.
Sometimes I ask for extra work. And sometimes I get it.
I had the chance to help out on a bigger campaign for Toasted Breakfast Burritos by writing the radio spot that accompanied the broadcast spot. This was one of my first VO records and I immediately fell in love with doing them: where else can you seriously say things like “do you have a softer ‘burrito’ in your back pocket?” to your sound engineer?
When we gave out free Toasted Breakfast Burritos, we created an activation to let fans sign up for a Taco Bell wake up call so they wouldn’t accidentally sleep in and miss the offer. All they had to do was text “WAKE UP” to 1-866-WAKEUP3.
Here are some of the pre-recorded wake up calls I wrote.
As with any QSR campaign these days, I also wrote TikToks and a food-forward spot to promote it.