LINKEDIN

CROWN
CONVERSATIONS

Bringing the welcoming community of a salon to LinkedIn to host honest and human conversations about hair discrimination in the workplace

 
Black hair is professional. Full stop. LinkedIn is where people talk about what’s professional. But it has a bad rap for being too corporate—it’s not where we’re talking about how Black hair is 2.5x more likely to be considered unprofessional and what allies can do to change that stat.

For Black women, the salon is a place of community. So, at Essence Fest (one of the biggest celebrations of Black culture), LinkedIn created its own salon to host an important and unscripted conversation.

The full conversation was 90 minutes. I pored over the transcript to get it down to a longform and a custom shortform.


 
Who said social posts can’t be fun? On every single LinkedIn brief before this, the group account director reminded us that videos on LinkedIn play on mute by default. To our clients’ delight, this video teaser nodded to this native platform quirk and gave meaning to the “unmute” function.



 

Made at 215 McCann.