UBISOFT

CALLING ALL
GHOSTS

“Register for Beta” felt too civilian. Ghost Recon Breakpoint is about choosing your tactical role. We turned real-world job postings into in-game recruitment for every class.

If gamers had it their way, they’d be gaming during their 9-5s. We turned beta registration into a recruitment mission: each in-game class got its own parody job listing, full of corporate clichés to let “job candidates” step straight into the tactical world of Auroa before the beta even began.



I had the exciting opportunity to bring long copy to life (in my first few months as a junior!). I wrote the job postings for the Panther, Medic, and Assault classes and learned a lot about military lingo.

I even went the extra mile and worked with my agency’s HR director to make sure that they were SEO-optimized. Keywords like “remote,” “team leader,” “disaster relief,” and “life insurance” helped us get the word out about these positions.





We also paid respect to recruitment efforts from the past on social: Uncle Sam-style posters. The posters for the Engineer, Panther, Medic, and Assault classes:

   

Made at The Many.