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︎ LinkedIn︎
︎ Spotify︎
Kona Big Wave, Liquid Aloha︎
Xbox, Series S Toy Stories︎
Clue, From Berlin With Solidarity︎
LinkedIn, Fresh Starts︎
Kona Big Wave, Bonfire Shuffle︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Photography︎
College Radio︎
Journalism︎
KONA BIG WAVE
BONFIRE
SHUFFLE
Turning a Big Wave beer into an aux cord for the summer music festival circuit
Anheuser-Busch’s Kona Big Wave is on a mission to make a name for itself. Where better to do that than the country’s most popular summer music festivals from coast to coast, where everyone probably has a beer in hand already?We gave out free tickets to the likes of Gov Ball and Lollapalooza by spoofing the Spotify UI, turning the beer into a remote control that takes us on a journey to all six partner music festivals.
The art direction of this spot was inspired by a CapCut filter I saw on TikTok. During Gov Ball, my FYP also told me that our partner artist Wallows accidentally gave out Kona Big Waves to underage fans... which is called building brand loyalty while they’re young.