LINKEDIN

FRESH
STARTS

Instead of leading with what AI can do, we showed what people went through. We launched LinkedIn Premium’s tools with the heartbreak and hope of the job search.

 
The blinking cursor. The blank page. The sea of job results. There’s gotta be a better way to start a job search. Just thinking about it makes me overwhelmed.

LinkedIn Premium has a few features that help alleviate that stress so job seekers feel more confident, but no one really knows about them. With just 5 ½ weeks from briefing to live date, we told the emotional stories behind these features to drive new Premium memberships.

    

Top Applicant only shows you the jobs that you’re most qualified for, so you aren’t stuck in a loop and aimlessly applying.
And if the blinking cursor haunts your every waking thought when you have writer’s block, AI Message Drafts helps write a first draft of a cold outreach message to recruiters. 


I also got 18 mosquito bites during this shoot.

Made at 215 McCann.