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︎ LinkedIn︎
︎ Spotify︎
Xbox, Series S Toy Stories︎
Kona Big Wave, Liquid Aloha︎
Clue, From Berlin With Solidarity︎
Horizon Organic, Kind of Amazing︎
LinkedIn, Fresh Starts︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Xbox, Power Your Dreams︎
Photography︎
College Radio︎
Journalism︎
XBOX
POWER YOUR
DREAMS
Xbox had just become the biggest gaming brand in the world. We powered on the next chapter during TwitchCon with the first-ever 3D anamorphic takeover of the Sphere.
The Sphere in Las Vegas is the same shape as the Xbox logo. TwitchCon, one of the biggest gaming conventions, happened in Vegas right before our brand campaign launch. It coincided with the acquisition live date of Activision Blizzard.
In our dreams, right? Which is why the stars actually aligned that way. We were even the very first brand to do a 3D anamorphic placement on the Sphere. (PlayStation had the Sphere the day after us... you snooze, ya lose.)
We continued to rally gamers on TikTok. Knowing that no one actually hops online in five minutes when their friend texts them "on in 5?" our challenge showed all the side quests that gamers go on first. (After concepting this, our team handed it off to a partner agency to produce.)
The videos got 256 million views, 180 million impressions, and 19.2 million engagements. Plus, 100,000 more people started following @xbox on TikTok.
PRESS
IGN: Microsoft Just Advertised Xbox Using Earth's Mightiest Billboard