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Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
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Google, North Pole Broadcasting Channel︎
Photography︎
College Radio︎
Journalism︎
︎ LinkedIn︎
︎ Spotify︎
︎ VSCO︎
Xbox, Series S Toy Stories︎
Clue, From Berlin With Solidarity︎
LinkedIn, Fresh Starts︎
CA Dept of Public Health, Facts Fight Fentanyl︎
Xbox, Power Your Dreams︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
Ubisoft, Calling All Ghosts︎
Google, North Pole Broadcasting Channel︎
Photography︎
College Radio︎
Journalism︎
GOOGLE
NORTH POLE
BROADCASTING CHANNEL
A parody TV network that captures the true North Pole spirit: the story of Santa everyone else who lives there
Every holiday season, Google lets people experience the North Pole by exploring Santa’s Village: an immersive month-long experience full of games and videos.
But Santa doesn’t do it alone. Obviously. Don’t you watch the North Pole Broadcasting Channel?
Best of all? Our parody TV show campaign earned 22 million impressions across social. Without any paid media.
As the main copywriter on the campaign, I was responsible for writing and concepting fun, festive content on Twitter, Instagram, and Facebook for shows like...
...that were SNOW joke to Google’s millions of followers. Our 40+ posts in December were bespoke to specific touchpoints in Santa’s Village, so we could tell a rich and non-linear in-feed story.
(Keep scrolling for my favorite pun-filled posts of the month.)
On Christmas Eve, NPBC interrupted its normal programming to follow Santa's trip around the world.