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OREO x GAME OF THRONES

FOR THE
THRONE_


Recreating the opening sequence of Game of Thrones with OREO cookies


Cookies are coming.

We created a special edition OREO x GoT pack with cookie embossments commemorating the three remaining houses (Lannister, Targaryen, and Stark) and the White Walkers. To promote the cookies, we worked with Elastic—the design studio behind the original  opening sequence—to create an all-OREO version of the show’s iconic opening credits.


And when you’re an intern who hadn’t seen a single episode of Game of Thrones prior to being put on a brief for the TV show’s highly anticipated eighth season... well, let’s just say there was a lot of frantic binge watching involved.

It was an absolute honor to be on the team that helped bring 360i CCO Menno Kluin’s brainchild to life. As an intern, I had the opportunity to help write the script and brainstorm activations for the cookie launch.



   

AWARDS
2020/ADC, Craft in Video / Animation – Silver
2019/Clio Entertainment, Television/Streaming: Partnerships & Collaboration – Gold
2019/Clio Entertainment, Television/Streaming: Consumer Products – Gold

Made at 360i.