︎ Email︎
︎ LinkedIn︎
︎ Spotify︎
︎ VSCO︎
Xbox, Series S Toy Stories︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
LinkedIn, In It Together︎
Ubisoft, Calling All Ghosts︎
Google, North Pole Broadcasting Channel︎
Student Work︎
Photography︎
College Radio︎
Journalism︎
︎ LinkedIn︎
︎ Spotify︎
︎ VSCO︎
Xbox, Series S Toy Stories︎
Cannes Young Lions︎
LinkedIn, Crown Conversations︎
Ubisoft, Spec Ops 101︎
Taco Bell, u/tmanowen's Adventure︎
Taco Bell, Get Out of Bedtime Story︎
LinkedIn, In It Together︎
Ubisoft, Calling All Ghosts︎
Google, North Pole Broadcasting Channel︎
Student Work︎
Photography︎
College Radio︎
Journalism︎
STUDENT WORK
HEADLINES ON
HEADLINES_
I went to ad school in Germany.
So when it came to choosing brands for my student assignments, I wanted to capture the distinct American zeitgeist by humanizing it in a way that would still resonate with my non-American teachers and classmates.
I did this by bringing Friendsgiving, weird millennial food trends, and the gun control debate to life through headlines. (America in 2018 was interesting.)
PRIME NOW
Last-minute Friendsgiving preparation requires a last-minute online shopping service as nontraditional as the millennial holiday itself: Prime Now.
Location-specific OOH ads in New York will play up the perks of staying there for Friendsgiving instead of going home for Thanksgiving.
A Friendsgiving celebration is basically a nighttime boozy brunch in the comfort of your own home (or your friend’s). These coasters remind you that Prime Now delivers alcohol so you can stock your home bar for the holiday.
---
KRAFT
Things millennials hate: American cheese. (Sorry that it isn’t fancy artisanal cheese!) Things millennials love: nostalgia and all things retro. For many American millennials, Kraft Singles are a hallmark of their childhoods. Let’s remind them that the dream of the ‘90s is alive in individually wrapped portions.
---
EVERYTOWN
Congresspeople receive millions of dollars in donations from the NRA. One of the best ways to achieve gun reform is to vote these Congress members out in the 2018 midterm elections, when voter turnout is always lower.
Ballots stop bullets: this idea was true in 2018 when I came up with it and still true in 2021 when Alma Miami won a Bronze Lion at Cannes for it.
The 18-29 year-old age group consistently has the lowest turnout rate. But this group has one of the highest Instagram Stories usage rates. State-specific Instagram Stories ads will target these voters.
